15% win-back
Acquire at least 15% win-back rate on lost patients
Discover the power of strategic marketing for healthcare clinics. Unlock digital success. Achieve more.
Discover the power of strategic marketing for healthcare clinics. Unlock digital success. Achieve more.
Acquire at least 15% win-back rate on lost patients
Increase in-bound patient acquisition by 1.5x - 5x
Our media partners we work with to reach, engage and build patient advocacy
of social media users are most likely to trust social media posts by doctors over any other group
patients want more appointment options and emphasize a practice's website to be "extremely important"
Canadians search on Google to find out about doctors, dentists, or medical care, driving 3x as many visitors
Run Google Ads like a pro
Improve online presence
Make your brand stand out
Create stunning content
Gain valuable data through analytics
Clinics leveraging personalization see a 40% faster growth rate.
Over 75% of patients are more inclined to revisit, recommend, and purchase due to personalization
For high-performing clinics, increasing appointments is a top priority vs new patient acquisition
Clinics using advanced personalization see a return on investment of $20 for every $1 invested
Unlock the potential of your brand: Craft a brand identity that echoes your clinic’s vision and values. From logo and tonality to website design and email CRM programs, we’ll create an identity that narrates your unique story, helping you stand out.
Strategies for growth: Our data-driven approach forms the foundation of a comprehensive go-to-market plan. Whether your goal is acquisition, retention, or both, we design patient journeys and identify personalization opportunities to boost your clinic’s growth.
Unleash the power of data: We empower clinics with data-driven decision-making capabilities, enabling real-time optimization of marketing efforts and measurement of strategy impact. Our services provide timely reports and actionable insights, helping clinics make informed decisions.
Connecting with patients digitally: We manage a suite of performance-centered products within paid media, including Google Ads, Facebook, Instagram, TikTok, and more. We drive results, whether it’s generating organic traffic via content development or using paid media to acquire new patients.
Our approach focuses on leveraging patient behavioural data, market insights, and innovative technologies to craft effective campaigns.
Each clinic is unique - our strategy centers on delivering personalized marketing solutions that align with the goals and challenges of healthcare businesses.
We ensure that every marketing initiative delivers tangible results, contributing to the clinic’s bottom line and long-term growth.
By creating patient-centric marketing campaigns, we help clinics build lasting relationships and trust with their patients.
We stay ahead of marketing trends and emerging technologies. Our strategy includes continuous learning and innovation to provide clinics with cutting-edge marketing strategies.
We are focussed in building marketing solutions that drive measurable growth and enhance patient care.
We work with clinics using our five-step proven model - CX SCALETM that helps build clarity, satisfaction and confidence in marketing and growth strategies.
We start with a comprehensive customized marketing plan based on your clinic goals and market insights.
We develop fit-for-purpose engaging content and branding across your online properties that resonates with patients.
Then, we focus on promoting messages through multiple channels and engage the audience for awareness and retention.
Through digital media outreach and management we drive performance to attract and convert potential patients.
Along the process we would continuously assess and improve marketing efforts through analytics, real- time optimization, and transparency.
Drive growth in patient acquisition and retention with our scalable range of tailored marketing packages.
The starter tier is designed for those kick starting their journey. This package delivers fundamental marketing strategies, engaging creative assets, ad management, and insightful analytics with an emphasis on initial growth.
3-month marketing strategy
Optimized Ads across Google, Facebook and Instagram
Campaigns reports
2-hour initial consulting
3-month customized strategy plan
3 x creatives per week
3 x social media posts per week (2 channels)
1 x content blog per week (Social)
2 x variations- Ad creatives and copy
Google Ads
Facebook/Instagram Ads
Real-time optimization
Bi-weekly performance report
incl. 30min bi-weekly status and strategy calls
Build a robust foundation, this tier provides extended strategies, brand guidelines, SEO for organic reach, more diverse content creation, enhanced ad variations, and in-depth analytics.
6-month strategy, SEO audit and brand guidelines
Expanded digital footprint with more content and channels
Tailored and highly targeted digital ads and communications
Bi-weekly performance reports and optimizations
2-hour initial consulting
6-month customized strategy plan
Website SEO audit
4 x creatives per week
4 x social media posts per week (3 channels)
2 x content blog per week (SEO and Social)
Website Keyword amplification
4-6 x variations- Ad creatives and copy
Google Ads
Facebook/Instagram Ads
Real-time optimization
Bi-weekly performance report
incl. 30min weekly status and strategy calls
Growth tier is the ultimate solution for businesses aiming to thrive. This package encompasses deep-dive workshop sessions, a collection of creative assets, comprehensive ad management, CRM implementation, and frequent business reviews.
Deep-dive workshop, 12-month strategy, SEO audit, Email CRM
Full year content calendar with dedicated email marketing program
Multiple vetted ad variations targeting the right audience
Frequent performance reports and optimizations
1/2 day workshop planning session
12-month customized strategy plan
Website SEO audit
CRM Email marketing plan
Develop brand guidelines
7 x creatives per week
7 x social media posts per week (3 channels)
3 x content blog per week (SEO and Social)
Website Keyword amplification
Weekly Email marketing program
Multiple variations- Ad creatives and copy
Google Ads
Facebook/Instagram Ads
Real-time optimization
Weekly performance report
incl. 30min weekly status and strategy calls
Of course! These packages are based on market research on clinics looking for a turn-key solution. However, we realize that every clinic is unique and may have certain requirements - for this reason, as part of our engagement, we will conduct an initial strategy session to understand your clinic's goals and budget to create a tailored plan to suit your needs.
You don't have to commit to a set number of months. However, these packages are designed to ensure you receive the maximum benefit and opportunity as part of your clinic's growth strategy.
We believe in 100% transparency. Our pricing is based on our time, effort, skills and knowledge. Unlike other digital marketing and media agencies, we don't charge a markup fee. We will always share pricing with you received from media and Ad platforms where we purchase ads on the clinic's behalf.
Our range of services offered can be once-off - be it for a clinic strategy workshop, building and launching a brand-new website or running creative campaigns through digital media. You are not obliged or committed to any long-term contracts.
We do offer consultancy in a range of disciplines, including marketing, strategy, data, AI and analytics. Our consultancy is bespoke to your practice's requirements, whether your clinic is at the pre-launch stage, a brand new clinic or an established one - we are your strategic partners.
"Before partnering with CX Lab, our dental practice struggled to reach new patients online. Thanks to their digital marketing expertise, we've seen a remarkable increase in patient inquiries and appointments."
"Launching my pharmacy business was challenging, especially in a competitive market. Usman stepped in and provided targeted digital marketing solutions that brought us the visibility and customer engagement we needed."
"Usman has a strong foundation and knowledge of digital marketing and the ability to link business objectives with digital efforts to drive success. His strategic and analytical skills offer new thinking. Always enjoyed working together."
Director - Client Success
About Usman: With a background in digital innovation and advanced analytics, Usman's professional journey has centred around healthcare, directing multi-million dollar budgets in digital advertising for industry giants like Allergan and GSK, with noteworthy brands such as Sensodyne®, Pronamel®, Advil® and Juvederm® under his leadership. This extensive experience in both consumer and healthcare sectors, coupled with his innovative approach and data-driven mindset, positions Usman as a trusted partner for clients seeking to maximize their marketing ROI. At the heart of his mission is a clear vision: to empower clients with tailored digital strategies, ensuring sustainable growth.
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